Why Compañeros exists.

We built Compañeros because we wished it existed 20 years ago.

When James Smith started his first company, he had an idea and a lot of energy. What he didn't have: a framework for turning that idea into a product, or a partner to help him figure it out.

So he learned the hard way. He made mistakes that cost time and money. He eventually figured out what worked — through trial and error, a lot of late nights, and mentors who showed him what great looked like.

James was fortunate. He had access to executives at Disney, Samsung, and Live Nation who took the time to teach him. Not everyone gets that access. Most people are left to figure it out on their own.

Compañeros changes that.

The insights, frameworks, and guidance that used to require knowing the right people? Now they're available to everyone.

Over 20 years, he built and sold companies. He raised venture capital. He led teams of over 100 people. He built products for Disney, NASCAR, NFL, Samsung, and Live Nation. He developed frameworks that actually worked — and taught them to others.

Then AI arrived.

Suddenly, the expertise that used to require expensive consultants, large teams, and years of experience became accessible to anyone with a laptop. The playing field leveled.

But AI alone isn't enough. You can build faster — but if you're building the wrong thing, you're just failing faster. Process still matters. Frameworks still matter. Human judgment still matters.

That's why we built Compañeros.

It's the partner James wished he had. The frameworks he developed over 20 years. The guidance he would give his younger self. Now available to anyone with an idea and the drive to make it real.

The Name

Compañeros means "companions" or "partners" in Spanish. That's exactly what we are. Not a tool you use and forget. A partner that's with you from idea to launch and beyond.

The Purpose

Enable anyone with an idea to bring it to life.

We believe everyone deserves a fighting chance at success — with their own dreams, their own ambitions, their own ideas. Not just people who went to the right schools or know the right people. Not just companies with massive budgets. Everyone.

The Book

gives you the process.

The Platform

gives you the tools.

The Team

gives you the support.

Together, we give you something that didn't exist before: a real partner in building your future.

Compañeros

James Smith

Founder & CEO

The Founder

James is a technology executive, entrepreneur, and inventor with over 20 years of experience building products at the intersection of technology, media, and entertainment.

He founded 36 Degrees (grown to 100+ employees, successful exit), co-founded iGoHD (pioneered HD live streaming, raised $10M+), Lumineo (AI-powered learning), and Vytal Studios (XR, raised $35M).

His work includes collaborations with Disney, Samsung, P&G, Kobe Bryant, and Live Nation. He holds patents in AI-powered video technology and is currently building Game View Technology.

James earned an Executive MBA from The Wharton School at the University of Pennsylvania. He lives in Austin, TX, where he coaches youth sports and mentors the next generation of technology leaders.

james@companeros.ai

Frameworks Tested With

DisneyNASCARNFLSamsungLive Nation

Let's Build Something Together

Ready to start? Here's how: